https://andmeza.com Andres Meza: Visual Designer and Illustrator Thu, 16 Jan 2025 23:26:39 +0000 https://andmeza.com en https://andmeza.com/Home Thu, 16 Jan 2025 23:26:21 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Home Heyo!Welcome to my portfolio, take a look around! <img width="1596" height="977" width_o="1596" height_o="977" data-src="https://freight.cargo.site/t/original/i/eed79b7e740696dfdfaaa248816afa20b592b2127afbb01798bb43deef0db68e/Untitled_Artwork-2.png" data-mid="249483817" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/eed79b7e740696dfdfaaa248816afa20b592b2127afbb01798bb43deef0db68e/Untitled_Artwork-2.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/a79b6f044fa3aee3ae16c400488c8a49038d68a06947be982e489a8328da1963/School-Fuel_Hero.png" data-mid="224939116" border="0" src="https://freight.cargo.site/w/1000/i/a79b6f044fa3aee3ae16c400488c8a49038d68a06947be982e489a8328da1963/School-Fuel_Hero.png" /> SCHOOL FUELHuman-Centered Design, Branding, Art Direction <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ace61411dec0a96b8431d8f823d9fa7dd2ba5b6355fa4839b1315b95dc25a9ff/Hipcamp_Hero.png" data-mid="224939115" border="0" src="https://freight.cargo.site/w/1000/i/ace61411dec0a96b8431d8f823d9fa7dd2ba5b6355fa4839b1315b95dc25a9ff/Hipcamp_Hero.png" />HIPCAMPBranding, Art Direction, UX/UI <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/882ddc946104e207688087687f5c9ff22ae79c3ca9133ee4be0b3bc2b3a4f039/Nuluv_Hero_2.png" data-mid="224939113" border="0" src="https://freight.cargo.site/w/1000/i/882ddc946104e207688087687f5c9ff22ae79c3ca9133ee4be0b3bc2b3a4f039/Nuluv_Hero_2.png" />NULUV Branding, Art Direction, Packaging <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/80bacd4a28caf2252388eddb7674f21da2d947db400879917d412f5c0cf2c006/Portfolio-Banner_CFCU-Hero.png" data-mid="249381632" border="0" src="https://freight.cargo.site/w/1000/i/80bacd4a28caf2252388eddb7674f21da2d947db400879917d412f5c0cf2c006/Portfolio-Banner_CFCU-Hero.png" />COMPANIONHuman-Centered Design, Branding, UX/UI https://andmeza.com/School-Fuel Thu, 16 Jan 2025 23:26:26 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/School-Fuel <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ef84c182233fb5437621571a2f3c5b1803c551682b8320f947081445522cf279/School-Fuel_Hero.png" data-mid="224939233" border="0" src="https://freight.cargo.site/w/1000/i/ef84c182233fb5437621571a2f3c5b1803c551682b8320f947081445522cf279/School-Fuel_Hero.png" /> SCHOOL FUELHuman-Centered Design, Branding, Art Direction Overview Within the San Marcos CISD, over 75% of children qualify for the federal free lunch program. These same students go home to little or no food. School Fuel is a non-profit organization whose mission is to serve these students, providing them the “fuel” for a better learning environment by removing the pangs of hunger outside of regular school hours. ChallengeSchool Fuel’s current strategies to grow their mission do not have the necessary to pull in a greater audience and therefore maximize the amount of students they feed. This is most evident in a lack of desired conversions with two of their major audiences: volunteers and donors. ApproachCreate a consistent brand voice and identity that gives School Fuel a stronger presence. Apply this voice and identity into a campaign that meets the audience on their turf. Consolidate the website user experience in order to encourage users to go through with the desired conversion. Initial Problem School Fuel is a non-profit organization with a great mission: to remove the pangs of hunger that inhibit students in San Marcos CISD from reaching their full potential. However, this mission does not receive the visibility worthy of its cause. Without a strong reach or messaging, the mission cannot continue to grow and therefore maximize the amount of students they feed. ZAG Questionnaire From Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier One quick search is enough to answer some of the most essential questions about School Fuel: <img width="2880" height="896" width_o="2880" height_o="896" data-src="https://freight.cargo.site/t/original/i/b08916a5b20731cc50f78395abf9a7bd1e243c4888564a769bf967d394e051e0/Portfolio-Banner_School-Fuel-ZAG-Questions-1.png" data-mid="249299033" border="0" src="https://freight.cargo.site/w/1000/i/b08916a5b20731cc50f78395abf9a7bd1e243c4888564a769bf967d394e051e0/Portfolio-Banner_School-Fuel-ZAG-Questions-1.png" /> However, as strong as School Fuel’s mission and focus is, the organization begins to struggle when it comes to answering the following questions: <img width="2880" height="868" width_o="2880" height_o="868" data-src="https://freight.cargo.site/t/original/i/f3db4741d835cbfb5d8a0eb1ef6549d1b31835d2de372d60412622329f1cc9c9/Portfolio-Banner_School-Fuel-ZAG-Questions-2.png" data-mid="249299034" border="0" src="https://freight.cargo.site/w/1000/i/f3db4741d835cbfb5d8a0eb1ef6549d1b31835d2de372d60412622329f1cc9c9/Portfolio-Banner_School-Fuel-ZAG-Questions-2.png" /> These were the questions that drove my research and future solutions! Stakeholder Map and Analysis <img width="1567" height="834" width_o="1567" height_o="834" data-src="https://freight.cargo.site/t/original/i/9546f59a71d780585fbc2f5ee37c77f6517d4259ac706c3bcc28357e541a2207/Asset-3.png" data-mid="249299240" border="0" src="https://freight.cargo.site/w/1000/i/9546f59a71d780585fbc2f5ee37c77f6517d4259ac706c3bcc28357e541a2207/Asset-3.png" /> Summary of stakeholder map and analysis based on 2022 findings. Most stakeholders I considered fell within the secondary category in one of two major groups: volunteer or donor. This makes sense for a non-profit organization. Originally, I was most concerned with university students in San Marcos, TX. This was the group I understood the most—they compose a great part of the city’s population and School Fuel’s volunteers—but I realized that I had become too fixated on this group when brainstorming solutions. <img width="2880" height="876" width_o="2880" height_o="876" data-src="https://freight.cargo.site/t/original/i/ae818942dfc9f5b8f2e044b34bc619c91546fd64f60589fee4ef7bdd4a5a9679/Portfolio-Banner_School-Fuel-Population-Statistics.png" data-mid="249299032" border="0" src="https://freight.cargo.site/w/1000/i/ae818942dfc9f5b8f2e044b34bc619c91546fd64f60589fee4ef7bdd4a5a9679/Portfolio-Banner_School-Fuel-Population-Statistics.png" /> Quantities representing population statistics of San Marcos, Texas in 2022. Fixating on this group left out half of an entire population, an entire group of people that could be engaged, and limited potential solutions. The reality is not everyone has the time to volunteer, like university students do, and at the same time not everyone has the means to financially support the mission, but both groups are necessary for the mission to be possible. Both groups, in this case volunteers and donors, merited a different approach in order to have a greater reach. Volunteer Interviews &amp; TakeawaysAll volunteers interviewed were university students and have volunteered for School Fuel multiple times. <img width="926" height="315" width_o="926" height_o="315" data-src="https://freight.cargo.site/t/original/i/c8347c2703ab7727caec5ec9924c5a51d8d4438f1ae671b37f394b02decc6f5e/Asset-8.png" data-mid="249355050" border="0" src="https://freight.cargo.site/w/926/i/c8347c2703ab7727caec5ec9924c5a51d8d4438f1ae671b37f394b02decc6f5e/Asset-8.png" /> <img width="926" height="315" width_o="926" height_o="315" data-src="https://freight.cargo.site/t/original/i/9f7f3b97ddd85a8158b5e00b5fa0815592d677719bb931a617ac94112d8e91cc/Asset-7.png" data-mid="249355049" border="0" src="https://freight.cargo.site/w/926/i/9f7f3b97ddd85a8158b5e00b5fa0815592d677719bb931a617ac94112d8e91cc/Asset-7.png" /> The interviews helped understand why university students volunteer and what keeps them coming back. Though this is the largest group in the city feeding the School Fuel pool of volunteers, it would have been helpful to conduct more interviews and interview different types of volunteers to gather greater insights. The few insights I did collect are helpful for considering how to streamline School Fuel’s website experience. Takeaways <img width="193" height="126" width_o="193" height_o="126" data-src="https://freight.cargo.site/t/original/i/bd6b9e96494ec57d31d716989d77c50257eb27350d7bc0eba843a603f051960c/Asset-1.png" data-mid="249355145" border="0" data-scale="53" src="https://freight.cargo.site/w/193/i/bd6b9e96494ec57d31d716989d77c50257eb27350d7bc0eba843a603f051960c/Asset-1.png" /> &nbsp; Ease of Volunteering Volunteers are more likely to go through with participating when there’s less obstacles in the registration process independent of the service they’re performing. <img width="191" height="124" width_o="191" height_o="124" data-src="https://freight.cargo.site/t/original/i/caaf49b3488c90d25f075cc34b977e61071da79687abe903fd6e0fb7cc35bcc2/Asset-2.png" data-mid="249355146" border="0" data-scale="100" src="https://freight.cargo.site/w/191/i/caaf49b3488c90d25f075cc34b977e61071da79687abe903fd6e0fb7cc35bcc2/Asset-2.png" /> Shared Experiences People are fond of the memories and bonds created with their friends during their service. Oftentimes, this is what brings them back to volunteer. How Might We’s Donors <img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/a393bcd0549c8cba40ce5a9792e86b1c549d1ff4d377ebabf1b787af2ddec858/School-Fuel-HMWs.png" data-mid="249353233" border="0" src="https://freight.cargo.site/w/986/i/a393bcd0549c8cba40ce5a9792e86b1c549d1ff4d377ebabf1b787af2ddec858/School-Fuel-HMWs.png" /><img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/f612b3bf7d7fa5ea77fa52387a05becf0dd5e1315dd162261837f25d653c55c8/School-Fuel-HMWs-2.png" data-mid="249353234" border="0" src="https://freight.cargo.site/w/986/i/f612b3bf7d7fa5ea77fa52387a05becf0dd5e1315dd162261837f25d653c55c8/School-Fuel-HMWs-2.png" /> Possible Solutions: Launch a local fundraising campaign or donation drive. Meet locals at locations they frequent the most: public amenities or stores. Launch a “match” campaign utilizing existing partners. Volunteers <img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/f8b47bd5a907f18abdc40050bf8dac350aaae9c64451993d311bc9db3498f9e0/School-Fuel-HMWs-3.png" data-mid="249353231" border="0" src="https://freight.cargo.site/w/986/i/f8b47bd5a907f18abdc40050bf8dac350aaae9c64451993d311bc9db3498f9e0/School-Fuel-HMWs-3.png" /><img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/6897c888267718e6ba2d077b430b32d947a01166e6afd60ef157f26b50cf450c/School-Fuel-HMWs-4.png" data-mid="249353232" border="0" src="https://freight.cargo.site/w/986/i/6897c888267718e6ba2d077b430b32d947a01166e6afd60ef157f26b50cf450c/School-Fuel-HMWs-4.png" /> Possible Solutions: Take additional volunteers for delivery of the sacks. Partner up with university groups to have greater social media presence. Streamline the volunteer sign-up experience and use it as an opportunity to promote group sign-ups. Share the stories of students whose lives have been impacted. Proposed Solutions School Fuel will streamline their website experience, both for volunteers and donors. This will begin to alleviate some of the obstacles both parties face in going through with taking part in the mission of School Fuel. An additional campaign proposal will help School Fuel reach a greater number of non-university locals. School Fuel will launch a donation campaign within local grocery stores that market the items that are placed in their “sacks” as “buy one, give one.” This will facilitate greater participation in the mission in a simple fashion. Join the Mission <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/6cd2746bc25ea27bbdf46c000f4a9821d13c57d090d790cc92059591cccb6e77/School-Fuel_Original-Trademark_2.png" data-mid="224939209" border="0" data-scale="71" src="https://freight.cargo.site/w/720/i/6cd2746bc25ea27bbdf46c000f4a9821d13c57d090d790cc92059591cccb6e77/School-Fuel_Original-Trademark_2.png" /> Original Trademark <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c4c4c821cb00fa0e2634eeb6a447d3df87c29e67536596f2828bed90c2afc150/School-Fuel_Proposed-Trademark.png" data-mid="224939211" border="0" data-scale="71" src="https://freight.cargo.site/w/720/i/c4c4c821cb00fa0e2634eeb6a447d3df87c29e67536596f2828bed90c2afc150/School-Fuel_Proposed-Trademark.png" /> Proposed Trademark <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/0a2d30aa1e7e7dfb6ab50540688ebbea824c23812b25466396ef34d1ca478c8d/School-Fuel_Tagline.png" data-mid="224939221" border="0" src="https://freight.cargo.site/w/1000/i/0a2d30aa1e7e7dfb6ab50540688ebbea824c23812b25466396ef34d1ca478c8d/School-Fuel_Tagline.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/a96f67cca341e7fd090e7bb16bb186d2e2ff5a363b7d49bf819bb34ce4bc8e1b/School-Fuel_Copy-Display.png" data-mid="224939224" border="0" src="https://freight.cargo.site/w/1000/i/a96f67cca341e7fd090e7bb16bb186d2e2ff5a363b7d49bf819bb34ce4bc8e1b/School-Fuel_Copy-Display.png" /> <img width="2880" height="700" width_o="2880" height_o="700" data-src="https://freight.cargo.site/t/original/i/ed740b0ee48ac1ef1f991b9b838c0b17027a186ff82a5c75daa657cb68dc657c/School-Fuel_Icon-Banner_2.png" data-mid="224939243" border="0" src="https://freight.cargo.site/w/1000/i/ed740b0ee48ac1ef1f991b9b838c0b17027a186ff82a5c75daa657cb68dc657c/School-Fuel_Icon-Banner_2.png" /> <img width="2880" height="700" width_o="2880" height_o="700" data-src="https://freight.cargo.site/t/original/i/a914013978b5d349f277ecc9396b3ae20beb5f828166584ee5afdfe7aa365ccf/School-Fuel_Icon-Banner.png" data-mid="224939242" border="0" src="https://freight.cargo.site/w/1000/i/a914013978b5d349f277ecc9396b3ae20beb5f828166584ee5afdfe7aa365ccf/School-Fuel_Icon-Banner.png" /> <img width="2880" height="1540" width_o="2880" height_o="1540" data-src="https://freight.cargo.site/t/original/i/9d2e70bdb893c1702315cd8c3270f735848eea3477064fff574d4515630cb94e/School-Fuel_People-Packing-Sacks.png" data-mid="224939239" border="0" src="https://freight.cargo.site/w/1000/i/9d2e70bdb893c1702315cd8c3270f735848eea3477064fff574d4515630cb94e/School-Fuel_People-Packing-Sacks.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/dd572dbec8dd1eaf295f918ac64be2568b61cdf599ae4c7aa97c186d407c97d0/School-Fuel_Social-Media.png" data-mid="224939213" border="0" src="https://freight.cargo.site/w/1000/i/dd572dbec8dd1eaf295f918ac64be2568b61cdf599ae4c7aa97c186d407c97d0/School-Fuel_Social-Media.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/e26c9b0abc18a97ddd48fd246994932e429d8edce520cab4410868b30a3d09e7/School-Fuel_Social-Media_Instagram-Post_1.png" data-mid="224939214" border="0" src="https://freight.cargo.site/w/1000/i/e26c9b0abc18a97ddd48fd246994932e429d8edce520cab4410868b30a3d09e7/School-Fuel_Social-Media_Instagram-Post_1.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/e828dc360f22133ee1f7c4a5c5657009b4c55a4d3036abbb1b555f8393111420/School-Fuel_Social-Media_Instagram-Post_2.png" data-mid="224939216" border="0" src="https://freight.cargo.site/w/1000/i/e828dc360f22133ee1f7c4a5c5657009b4c55a4d3036abbb1b555f8393111420/School-Fuel_Social-Media_Instagram-Post_2.png" /> Combat Hunger With Your Cart <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/b3a6b83c3444e7958403dccebbe09239371c128147631cdb25a7b7b3f0180bb5/School-Fuel_Shopping-Cart-Coupon.png" data-mid="224939228" border="0" src="https://freight.cargo.site/w/1000/i/b3a6b83c3444e7958403dccebbe09239371c128147631cdb25a7b7b3f0180bb5/School-Fuel_Shopping-Cart-Coupon.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/716e93344488fe97c15eeeeb6633e33ad6fa234e764b1082d7eab3f867656a0e/School-Fuel_Ad-Campaign_3.png" data-mid="224939238" border="0" src="https://freight.cargo.site/w/1000/i/716e93344488fe97c15eeeeb6633e33ad6fa234e764b1082d7eab3f867656a0e/School-Fuel_Ad-Campaign_3.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fb19d04c9ac22011f6ce37f07843244f1772490051a1831d1e46251ef726f86f/School-Fuel_Ad-Campaign_2.png" data-mid="224939237" border="0" src="https://freight.cargo.site/w/1000/i/fb19d04c9ac22011f6ce37f07843244f1772490051a1831d1e46251ef726f86f/School-Fuel_Ad-Campaign_2.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/d69e53efe6d9eb24d99906a265db52ea12c19f535623ddb2ae65dba2f137e9a2/School-Fuel_Posters-Display.png" data-mid="224939234" border="0" src="https://freight.cargo.site/w/1000/i/d69e53efe6d9eb24d99906a265db52ea12c19f535623ddb2ae65dba2f137e9a2/School-Fuel_Posters-Display.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/6b93e49a3748308b4d44c0814112001ed52eb84b2ba87d219a0df22e9f29d17b/School-Fuel_Coupon-Square-Display.png" data-mid="224939229" border="0" src="https://freight.cargo.site/w/720/i/6b93e49a3748308b4d44c0814112001ed52eb84b2ba87d219a0df22e9f29d17b/School-Fuel_Coupon-Square-Display.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/318c0ad0077f0ebc82169bc444599920f5dad005f7654cb74b3a341ddb0f685a/School-Fuel_Grocery-Store-Img.png" data-mid="224939231" border="0" src="https://freight.cargo.site/w/720/i/318c0ad0077f0ebc82169bc444599920f5dad005f7654cb74b3a341ddb0f685a/School-Fuel_Grocery-Store-Img.png" /> The campaign removes obstacles for the second largest group in the city—non-university locals—by reaching them in a place that’s already part of their schedule, the grocery store. It allows for them to combat hunger through their ordinary routine, giving them a sense of purpose and action.This one-for-one campaign markets items that School Fuel is in need of and while it it is directed at locals it utilizes the help of a teritiary stakeholder.&nbsp; H-E-B is proposed as the partner for this solution due to shared values and strong identity within the state of Texas. In addition, the solution takes advantage of H-E-B’s existing coupon system that can vary from offers to specials, and in this case, donations.&nbsp; Digital Experience <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ed39a7aba4d6e2f2297b66db538aa28de2f5b0637f348bce872a192b62067303/School-Fuel_HEB-Digital-Coupon-Display.png" data-mid="224939218" border="0" src="https://freight.cargo.site/w/1000/i/ed39a7aba4d6e2f2297b66db538aa28de2f5b0637f348bce872a192b62067303/School-Fuel_HEB-Digital-Coupon-Display.png" /> H-E-B’s coupon system is big in-person but also in digital shopping. Customers who buy groceries online, have them delivered, or through curbside pickup should be given the opportunity to join the fight through the H-E-B app. Volunteer and Donor Experience <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfd947f7831905b795810c7018ecb9f94bf0d72f08d52b685321fabbfd2e4514/School-Fuel_Website-Screens-Mockup.png" data-mid="224939219" border="0" src="https://freight.cargo.site/w/1000/i/bfd947f7831905b795810c7018ecb9f94bf0d72f08d52b685321fabbfd2e4514/School-Fuel_Website-Screens-Mockup.png" /> Lessons Learned It’s important to take into account the human perspective at every step of the process, even if those perspectives require adjusting what you believed was the original solution. In this case, it was managing two audiences and not fixating on a single one, since both are necessary to fulfill School Fuel’s mission. Further Developement Though I propose a more streamlined experience for volunteer sign-ups, there is more that can be done to engage volunteers!&nbsp; A partnered socical media campaign with university groups that takes into consideration interview takeways can draw-in more volunteers and greatly help School Fuel’s mission.&nbsp; &lt; Companion <img width="395" height="434" width_o="395" height_o="434" data-src="https://freight.cargo.site/t/original/i/3772d279df4d389078ab6f1c6adf2d906eb946023bcd3bf2043db73ac4cb75eb/SF_Favicon_O.png" data-mid="224939223" border="0" src="https://freight.cargo.site/w/395/i/3772d279df4d389078ab6f1c6adf2d906eb946023bcd3bf2043db73ac4cb75eb/SF_Favicon_O.png" /> &nbsp;Nuluv &gt; https://andmeza.com/Nuluv Thu, 16 Jan 2025 23:26:22 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Nuluv <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/a3159df5eb67d6f60a7a14058ec30b63e071e206e6a104143d6c6ed7f1d2bfa8/Nuluv_Hero_2.png" data-mid="224939160" border="0" src="https://freight.cargo.site/w/1000/i/a3159df5eb67d6f60a7a14058ec30b63e071e206e6a104143d6c6ed7f1d2bfa8/Nuluv_Hero_2.png" /> NULUVBranding, Art Direction, Packaging Overview From the Texas hill country, Nuluv is a family owned business that takes pride in running a machine-free farm to produce their popular goat milk skincare products. Nuluv is built on traditional, family values and much care is put into their operation, goats, and employees. ChallengeNuluv’s current voice is not prominent in the space they’re occupying in the market. They create high quality, authentic products, but lack a cohesive identity to reach a larger audience. ApproachCreate a unique selling point and tagline that suits Nuluv’s voice and core values. Apply the voice throughout the rebrand and execute it visually by embracing the company's handcrafted origins. ContributionsTeam: Andres Meza, Elisabeth Klein, Giang Pham, Jacob Hernandez, River Riego Trademark: Andres Meza, Jacob Hernandez Copy: Andres Meza, Elisabeth Klein, Jacob Hernandez Advertising: Elisabeth Klein, Giang Pham Social Media:&nbsp;Elisabeth Klein, Giang PhamWebsite: Elisabeth Klein, Jacob Hernandez, River Riego Packaging: Andres Meza, Jacob Hernandez, River Riego Unboxing Experience: Andres Meza, Jacob Hernandez <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/f0edd1590559b276aadd3bca611cb7e63ea229a9fd00f55b40452b114b8f618c/Nuluv_Original-Trademark.png" data-mid="224939149" border="0" data-scale="71" src="https://freight.cargo.site/w/720/i/f0edd1590559b276aadd3bca611cb7e63ea229a9fd00f55b40452b114b8f618c/Nuluv_Original-Trademark.png" /> Original Trademark <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/a70c0b5c98832d85fe1462b6bddf0daec710c460c94e518ad0802c5ab57a0749/Nuluv_Proposed-Trademark.png" data-mid="224939150" border="0" data-scale="71" src="https://freight.cargo.site/w/720/i/a70c0b5c98832d85fe1462b6bddf0daec710c460c94e518ad0802c5ab57a0749/Nuluv_Proposed-Trademark.png" /> Proposed Trademark Our Herd <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/300b56b15021fdd4a380b57834eca2818be9e61e22ed7185008631ce74e585c6/Nuluv_Tagline.png" data-mid="224939147" border="0" src="https://freight.cargo.site/w/1000/i/300b56b15021fdd4a380b57834eca2818be9e61e22ed7185008631ce74e585c6/Nuluv_Tagline.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/c61b8c99ebf1e66b41df8e04f50d2e16c3f9dc6e17ae3079dbea3e50472cca6d/Nuluv_Copy-Display.png" data-mid="224939157" border="0" src="https://freight.cargo.site/w/1000/i/c61b8c99ebf1e66b41df8e04f50d2e16c3f9dc6e17ae3079dbea3e50472cca6d/Nuluv_Copy-Display.png" /> Joining the Herd <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/bf9f5357fd332bf3609f57244100fbdbd36e63f507e0304d351e7b49b00613fd/Nuluv_Magazine-Ad.png" data-mid="224939153" border="0" src="https://freight.cargo.site/w/1000/i/bf9f5357fd332bf3609f57244100fbdbd36e63f507e0304d351e7b49b00613fd/Nuluv_Magazine-Ad.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/2e13347a58e0e3886f671930e9763ebc8930f6db92740543d2f3def196c2861e/Nuluv_Social-Media-Display_Instagram.png" data-mid="224939170" border="0" src="https://freight.cargo.site/w/1000/i/2e13347a58e0e3886f671930e9763ebc8930f6db92740543d2f3def196c2861e/Nuluv_Social-Media-Display_Instagram.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ed345148a62879dc256c8ee028036e47d701a86de8e1642c72c35760966bb0e5/Nuluv_Social-Media-Display_Facebook.png" data-mid="224939171" border="0" src="https://freight.cargo.site/w/1000/i/ed345148a62879dc256c8ee028036e47d701a86de8e1642c72c35760966bb0e5/Nuluv_Social-Media-Display_Facebook.png" /> The Goods <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/9d48009da40bc46f25e5a04ff9cb7f1f5141c30f5d9b4412c2d3f633837973d6/Nuluv_Unboxing-Experience.png" data-mid="224939152" border="0" src="https://freight.cargo.site/w/1000/i/9d48009da40bc46f25e5a04ff9cb7f1f5141c30f5d9b4412c2d3f633837973d6/Nuluv_Unboxing-Experience.png" /> Customers receive their order in a bundle box thanking them for their purchase. Aside from delivering the products, the bundle box also introduces customers to a Nuluv goat whose milk produced the products purchased. This allows customers to feel personally connected with our Nuluv family.&nbsp; <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/f86a35c0af0bd87a3c077cddd96039e9aa49b135825b44fc8cf724a18ab090a8/chappieee.png" data-mid="224939137" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/f86a35c0af0bd87a3c077cddd96039e9aa49b135825b44fc8cf724a18ab090a8/chappieee.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/9f8f0630f8ab4faa26d43ae080c62a87245be77774f1425c20218c86c702956d/bodybutter.png" data-mid="224939142" border="0" src="https://freight.cargo.site/w/1000/i/9f8f0630f8ab4faa26d43ae080c62a87245be77774f1425c20218c86c702956d/bodybutter.png" /> <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/95d9dec859b664dbbaa3b4e149d7ac9139cda55cd1cce53506de2b0ccde41179/sopas.png" data-mid="224939140" border="0" src="https://freight.cargo.site/w/1000/i/95d9dec859b664dbbaa3b4e149d7ac9139cda55cd1cce53506de2b0ccde41179/sopas.png" /> <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5fb8ba5678188d699ebd279ff9475a11657796bafa92db27e32a20b1cdc66ede/pumps.png" data-mid="224939139" border="0" src="https://freight.cargo.site/w/1000/i/5fb8ba5678188d699ebd279ff9475a11657796bafa92db27e32a20b1cdc66ede/pumps.png" /> The proposed packaging embraces the handcrafted quality in various ways. All of the packaging is wrapped with textured labels and stamped with its respective scent. Products like the lip balm (chappies) and body butter are in tin containers to reflect a rustic but high quality. Keeping the Herd Together <img width="1440" height="5700" width_o="1440" height_o="5700" data-src="https://freight.cargo.site/t/original/i/5053442210bdadd4ba9b6d8423191e09e2dc3fd3489c5fe33b4943aaa7eaecbc/Newsletter_Mocup.png" data-mid="224939158" border="0" src="https://freight.cargo.site/w/1000/i/5053442210bdadd4ba9b6d8423191e09e2dc3fd3489c5fe33b4943aaa7eaecbc/Newsletter_Mocup.png" /> The goal with the newsletter is to keep the herd together. Monthly updates on Nuluv as well as Goat of the Month and Farmer Spotlight make viewers feel like they are a part of the family. In addition, updates on market day events serve as an encouragement for viewers to come out and socialize with Nuluv. Our customers really feel like they are part of the herd when they are in the know and able to meet with us. What I Learned The power of copy and importance of a consistent voice. Once the group decided on the unique selling point and tagline, making visual decisions came naturally. The voice we agreed upon elevated the rebrand and tied every touchpoint together. Further Developement The customer journey comes full circle when they visit Nuluv at market day events. Designing physcial items such as ad boards, a point of purchase, and tent would solidify the brand’s identity and relationship with customers. &lt; School Fuel <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/07bee0d659f030dae39abce1542ce89a973f92aba21640c9cccc1fd20bb31ba1/almond.png" data-mid="224939154" border="0" src="https://freight.cargo.site/w/1000/i/07bee0d659f030dae39abce1542ce89a973f92aba21640c9cccc1fd20bb31ba1/almond.png" /> Hipcamp &gt; https://andmeza.com/Hipcamp Thu, 16 Jan 2025 23:26:25 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Hipcamp <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/54d15916aff7231667b49ae5113d087dccbbbb455d6cd54d6bdb1a0d2060052a/Hipcamp_Hero.png" data-mid="224939179" border="0" src="https://freight.cargo.site/w/1000/i/54d15916aff7231667b49ae5113d087dccbbbb455d6cd54d6bdb1a0d2060052a/Hipcamp_Hero.png" /> HIPCAMPBranding, Art Direction, UX/UI Overview Hipcamp was founded on the desire to make spending time outdoors more accessible and the belief that undeveloped land must be protected. Since then, Hipcamp has grown into one of the most comprehensive resources for discovering and booking unique outdoor stays including tent camping, RV parks, cabins, tree-houses, and glamping. ChallengeHipcamp’s current strategies in engaging their audience lacked the fun and drive one seeks from a camping trip, whether in a traditional tent or glamping. Their brand was missing the strength that is featured in their mission, land conservation. ApproachCreate a tagline that rejuvenates and allows Hipcamp to have the voice necessary to reach those seeking outdoor recreation. Highlight the brand’s unique selling point in being the only campsite booking service that strives for land conservation. ContributionsTeam: Andres Meza, Jacob Hernandez, River Riego, Taylor Killgo Larson Trademark: Andres Meza, Jacob Hernandez Copy: Andres Meza, Jacob Hernandez Advertising: Andres Meza, Jacob Hernandez, Taylor Killgo Larson Social Media: Andres Meza, Jacob Hernandez, River RiegoWebsite: Andres Meza, River Riego <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/b5dcfad122a50426e6a99aa056c816c948cbe2007cabbeea43f72ba840e3f3ed/Hipcamp_Original-Trademark.png" data-mid="224939180" border="0" data-scale="72" src="https://freight.cargo.site/w/720/i/b5dcfad122a50426e6a99aa056c816c948cbe2007cabbeea43f72ba840e3f3ed/Hipcamp_Original-Trademark.png" /> Original Trademark <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/ae9d02da594cac72bfb68a065c970cbc99a7d39243184f440f04beb8e49caed0/Hipcamp_Proposed-Trademark.png" data-mid="224939181" border="0" data-scale="72" src="https://freight.cargo.site/w/720/i/ae9d02da594cac72bfb68a065c970cbc99a7d39243184f440f04beb8e49caed0/Hipcamp_Proposed-Trademark.png" /> Proposed Trademark + Icon The Hipcamper Way <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/8e575e4437ff68c3fcd3bf72dcba4f11270269c03bfebd6a01ef6bf6cdd53b3f/Hipcamp_Tagline.png" data-mid="224939187" border="0" src="https://freight.cargo.site/w/1000/i/8e575e4437ff68c3fcd3bf72dcba4f11270269c03bfebd6a01ef6bf6cdd53b3f/Hipcamp_Tagline.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/2ed62bb901e21d1a5b03371e5af01b1cc7bd65e89b1537120b2ec12c4c5e5f74/Hipcamp_Copy-Display.png" data-mid="224939197" border="0" src="https://freight.cargo.site/w/1000/i/2ed62bb901e21d1a5b03371e5af01b1cc7bd65e89b1537120b2ec12c4c5e5f74/Hipcamp_Copy-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/85d139f69c71e7e9aa96eabd3e04f9f0448128c2adae2ac730e3044d47173401/Hipcamp_Social-Media-Display_Instagram.png" data-mid="224939194" border="0" src="https://freight.cargo.site/w/1000/i/85d139f69c71e7e9aa96eabd3e04f9f0448128c2adae2ac730e3044d47173401/Hipcamp_Social-Media-Display_Instagram.png" /> Avoid Responsibility, While Taking Responsibility <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/f24b93260f657cd722a3b96d171b11c6014e3bc3814027628b15b0dcd102c379/Hipcamp_Poster_1.png" data-mid="224939182" border="0" src="https://freight.cargo.site/w/1000/i/f24b93260f657cd722a3b96d171b11c6014e3bc3814027628b15b0dcd102c379/Hipcamp_Poster_1.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ec1c6417dd178326331ef405541cf48028e9cbed58e8a5dec32e6c008d130d90/Hipcamp_Poster_2.png" data-mid="224939183" border="0" src="https://freight.cargo.site/w/1000/i/ec1c6417dd178326331ef405541cf48028e9cbed58e8a5dec32e6c008d130d90/Hipcamp_Poster_2.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ac0018c7beda61e581f799d07065af11a7a388e44197f4dc43f8a4e8471ab627/Hipcamp_Billboard-Display.png" data-mid="224939185" border="0" src="https://freight.cargo.site/w/1000/i/ac0018c7beda61e581f799d07065af11a7a388e44197f4dc43f8a4e8471ab627/Hipcamp_Billboard-Display.png" /> Our campaign encourages viewers to step away from responsibilities, spending time outdoors, while taking up the responsibility of conserving land. By placing the ads in urban areas, we are able to reach an audience who has a more difficult time making an escape to the outdoors. Booking Your Trip <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/191ad4008d28a830e7af1ca224ea17708c48d5c2a30d2b231bc58d26ad3a55df/Hipcamp_Website-Screens-Mockup.png" data-mid="224939195" border="0" src="https://freight.cargo.site/w/1000/i/191ad4008d28a830e7af1ca224ea17708c48d5c2a30d2b231bc58d26ad3a55df/Hipcamp_Website-Screens-Mockup.png" /> Our new website experience is condensed, allowing for greater control of the users' experience of the Hipcamp brand. We have incorporated the brand’s unique selling point–the ability to take part in land conservation–throughout as a way to remind our campers of the important role they play in saving our planet! What I Learned The importance of determining your target audience. Our group had a challenging time creating a campaign concept due to not having a clear target audience. Once we solidified exactly who we would target our ideas began to come together to create our final execution. Further Developement&nbsp; Follow the customer’s journey into the Hipcamp app. Condensing the app would allow campers to have greater ease to book and travel to campsites. Additionally, the app can be used to push the campaign through an interactive feature that encourages more camping as a means of&nbsp; conserving natural spaces. &nbsp;&lt; Nuluv <img width="420" height="513" width_o="420" height_o="513" data-src="https://freight.cargo.site/t/original/i/c88f557aef76af4412b2ed768d6d890f026ccc2f92a3abdfe8b023c8e7a55535/Hipcamp_Favicon-09.png" data-mid="224939199" border="0" src="https://freight.cargo.site/w/420/i/c88f557aef76af4412b2ed768d6d890f026ccc2f92a3abdfe8b023c8e7a55535/Hipcamp_Favicon-09.png" /> Companion &gt; https://andmeza.com/Companion-1 Thu, 16 Jan 2025 23:26:33 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Companion-1 <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/80bacd4a28caf2252388eddb7674f21da2d947db400879917d412f5c0cf2c006/Portfolio-Banner_CFCU-Hero.png" data-mid="249381670" border="0" src="https://freight.cargo.site/w/1000/i/80bacd4a28caf2252388eddb7674f21da2d947db400879917d412f5c0cf2c006/Portfolio-Banner_CFCU-Hero.png" /> COMPANION FCUHuman-Centered Design, Branding, UX/UI OverviewCompanion Federal Credit Union accompanies Hispanic immigrants on their journey towards financial stability. They build trust in the community and support account holders by providing educational workshops on financial management with the intent of creating a generational impact.&nbsp; ChallengeHispanic immigrants tend to arrive in the United States with distrust of banking institutions, lack of education on effective financial practices, and a heavier reliance on family and friends for financial assistance. ApproachTo build trust with Hispanic communities by making use of their reliance on family and friends to transform the community from within. To pair up our conversion efforts with an online banking experience that builds trust through user onboarding, online guidance, and brand identity. https://andmeza.com/Companion-FCU-Research Thu, 16 Jan 2025 23:26:34 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Companion-FCU-Research Initial Problem Immigrant communities are essential to and are transforming the United States. The desire is that these communities would be healthy communities that impact other communities, and the country at large, positively. However, compared to individuals who were born in the United States, immigrants are much less likely to be connected to the financial mainstream, which makes it difficult for immigrant communities to operate in a healthy manner. Interview Quotes <img width="992" height="332" width_o="992" height_o="332" data-src="https://freight.cargo.site/t/original/i/a88156e340de3e66f0ba998c711902e17f149e97bf070424de933be427826639/Group-24.png" data-mid="224939375" border="0" src="https://freight.cargo.site/w/992/i/a88156e340de3e66f0ba998c711902e17f149e97bf070424de933be427826639/Group-24.png" /> <img width="878" height="260" width_o="878" height_o="260" data-src="https://freight.cargo.site/t/original/i/f88a47901e923b7694b9d5a961122bb59773f0c129a15ef8dfa06b3c87379979/Group-25.png" data-mid="224939376" border="0" src="https://freight.cargo.site/w/878/i/f88a47901e923b7694b9d5a961122bb59773f0c129a15ef8dfa06b3c87379979/Group-25.png" /> <img width="942" height="238" width_o="942" height_o="238" data-src="https://freight.cargo.site/t/original/i/92372bf9bfab7d47cb84126d7f697f2573f2dbd7be8135ce1d9219841f91f90d/Group-27.png" data-mid="224939379" border="0" alt="&quot;There are people who seek to screw over people in need&quot;" data-caption="&quot;There are people who seek to screw over people in need&quot;" src="https://freight.cargo.site/w/942/i/92372bf9bfab7d47cb84126d7f697f2573f2dbd7be8135ce1d9219841f91f90d/Group-27.png" /> <img width="1016" height="406" width_o="1016" height_o="406" data-src="https://freight.cargo.site/t/original/i/c18a85a1a3a63fd537c50babe588937f40d6351d5f788e24908e62a44fd157ee/Group-26.png" data-mid="224939377" border="0" src="https://freight.cargo.site/w/1000/i/c18a85a1a3a63fd537c50babe588937f40d6351d5f788e24908e62a44fd157ee/Group-26.png" /> The interviews helped me understand the relationship between United States banks and Hispanic immigrants from a human perspective. Insights such as prior experience with banking institutions, their way of&nbsp; handling money, why they are banking now, and how they came to trust banking institutions. Aside from the main takeaways, what was glaring was the importance of their need to have someone who is personally there for them for financial assistance. Takeaways&nbsp; <img width="262" height="150" width_o="262" height_o="150" data-src="https://freight.cargo.site/t/original/i/1f3ce949a80876d36e27a30aeec1cc46dcfbf9437706a22e45475db16870ea2d/Group-Icon.svg" data-mid="224939380" border="0" src="https://freight.cargo.site/w/262/i/1f3ce949a80876d36e27a30aeec1cc46dcfbf9437706a22e45475db16870ea2d/Group-Icon.svg" /> Ethnic Concentration High levels of ethnic concentration point to the availability of informal subsitutes, distrust of, and exclusion of banking institutions.&nbsp; <img width="300" height="141" width_o="300" height_o="141" data-src="https://freight.cargo.site/t/original/i/694e10c92ccc1e73c1dca428549f903c894e24e789d57b08a6c719b1442aa978/Trust-Icon.svg" data-mid="224939381" border="0" src="https://freight.cargo.site/w/300/i/694e10c92ccc1e73c1dca428549f903c894e24e789d57b08a6c719b1442aa978/Trust-Icon.svg" /> Trusting Family &amp; FriendsDuring financial stress, Hispanics place their trust in their own family and friends seeking their finaincial guidance, rather than professionals. <img width="177" height="150" width_o="177" height_o="150" data-src="https://freight.cargo.site/t/original/i/fb5feb6de3daef0109bdf6487106e758caf3756ff2aa66ee9d6194b53b9d31a7/Uncomfortable-Icon.svg" data-mid="224939382" border="0" src="https://freight.cargo.site/w/177/i/fb5feb6de3daef0109bdf6487106e758caf3756ff2aa66ee9d6194b53b9d31a7/Uncomfortable-Icon.svg" /> Uncomfortable A lack of education or expereince with technology makes Hispanic immigrants uncomfortable using the United States’ modern banking platforms.&nbsp; <img width="138" height="150" width_o="138" height_o="150" data-src="https://freight.cargo.site/t/original/i/a4cb0bea3abf460111e70ae527bf121cb4485d92e2ef5348461cd0cab3ec7d36/Generational-Icon.svg" data-mid="224939383" border="0" src="https://freight.cargo.site/w/138/i/a4cb0bea3abf460111e70ae527bf121cb4485d92e2ef5348461cd0cab3ec7d36/Generational-Icon.svg" /> Generational ImpactParent’s financial practices may rub off on their children, effecting their future financial practices. In addition, parents are the most concerned with their family’s future. User Persona&nbsp; <img width="605" height="795" width_o="605" height_o="795" data-src="https://freight.cargo.site/t/original/i/cc609c4f707ebd894f33ef254cc3025d06755740fde8e0bf2497e143ac4890df/Companion-FCU_Male_1-4-02.png" data-mid="224939384" border="0" src="https://freight.cargo.site/w/605/i/cc609c4f707ebd894f33ef254cc3025d06755740fde8e0bf2497e143ac4890df/Companion-FCU_Male_1-4-02.png" /> Roberto Castellanos Electrician/ 31 yrs. oldFamily of 5/ San Antonio, Texas Says“We dont’t know what tomorrow will bring”“I learn from my own experiences”“My family is my prioity” Does Send money to his family in Mexico.Works with fellow Hispanic immigrants.Uses his money to buy new tools for work and let’s his wife handle small expense.ThinksThere’s no point in using a savings account.People pass judgement based on his cutural background.About his children’s future.Feels Comfortable around his family and friends from Mexico.Uncomfortable receiving money advice from strangers.Like he needs to carry his family to success and comfortable living. How Might We’s <img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/8a7becc4ca40a31ccbac0613ba9613760a346fec8b430643625e9b8d6e28d90f/Group-29.png" data-mid="224939387" border="0" src="https://freight.cargo.site/w/986/i/8a7becc4ca40a31ccbac0613ba9613760a346fec8b430643625e9b8d6e28d90f/Group-29.png" /> <img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/43a172a75d8e363ec8b1ccaa16bb5890d45b9401128d51c31de529efb3c8d60f/Group-30.png" data-mid="224939388" border="0" src="https://freight.cargo.site/w/986/i/43a172a75d8e363ec8b1ccaa16bb5890d45b9401128d51c31de529efb3c8d60f/Group-30.png" /> <img width="986" height="448" width_o="986" height_o="448" data-src="https://freight.cargo.site/t/original/i/46394eed645f87e56239cf6e55c7f030b8ac882e806abebfeda726b0f874d567/Group-31.png" data-mid="224939389" border="0" src="https://freight.cargo.site/w/986/i/46394eed645f87e56239cf6e55c7f030b8ac882e806abebfeda726b0f874d567/Group-31.png" /> Possible Solutions: Create a simple budgeting tool that provides tips based on personal expenses and goals. Create a slow pace experience through progressive disclosure and asking questions on their comfort level. Create a brand identity and voice that feels familial and encouraging. Use personal relationships to create trust and be able to speak into the user's lives. Create leaders in the community that are capable of teaching family and friends healthy financial practices. The “how might we” questions arose from the pain points Hispanic immigrants face in using the United States banking system but also from the challenges banks face in attracting a Hispanic audience. This step was important for forming the basis of my final solution and identifying how an interactive service could be used alongside my solution. Proposed Solution <img width="2291" height="1598" width_o="2291" height_o="1598" data-src="https://freight.cargo.site/t/original/i/40b56f2c22848c9fd615261f7232e3f7c9b7cb6b9bc4125b4edfaae8484056f8/Mulitplication-Chart2x.png" data-mid="224939390" border="0" src="https://freight.cargo.site/w/1000/i/40b56f2c22848c9fd615261f7232e3f7c9b7cb6b9bc4125b4edfaae8484056f8/Mulitplication-Chart2x.png" /> Accompanying Future Leaders Companion Federal Credit Union will provide basic banking needs to Hispanic immigrants and its mission will be to build trust between Hispanic immigrants and the U.S. banking system. Through the Accompaniment Groups Companion FCU will offer, leaders will be formed in healthy financial practices and in how to share these practices with others. This will be accompanied by a welcoming brand identity and voice and an accessible digital and physical experience. How? Transforming an entire community can be a daunting task especially when taking into account the generational impact we want to have. My solution is focused on creating personal relationships with our users through small groups of 3-4 users, forming them in healthy financial practices, and training them to do the same for others.&nbsp; Why? This method makes use of ethnic concentration and Hispanic immigrant’s inclination to rely on their own family and friends for financial assistance—evident in my secondary research and interviews. Instead of trying to inject ourselves into a community, we can create leaders already part of the community to influence those around them. This process is sustainable and begins to acclimate a community into the United States banking system as time continues rather than a quick one-time attempt.&nbsp;Users will have the opportunity to grow in financial practices through an Accompaniment Group, beginning the process of transforming their life, family, and surrounding community.&nbsp; https://andmeza.com/Companion-FCU-Outcome Thu, 16 Jan 2025 23:26:36 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Companion-FCU-Outcome Welcome to “La Familia” <img width="797" height="135" width_o="797" height_o="135" data-src="https://freight.cargo.site/t/original/i/73b36c92c15d632ba550d49e1bf5ffac4e76d1686e0fd01e891d3b4f3f0681ec/Companion-FCU_Final-Trademark2x.png" data-mid="224939397" border="0" src="https://freight.cargo.site/w/797/i/73b36c92c15d632ba550d49e1bf5ffac4e76d1686e0fd01e891d3b4f3f0681ec/Companion-FCU_Final-Trademark2x.png" /> Proposed Trademark <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/aabb44a48ca2a3469ae18fbd7e07a5556e88930fb7621cece9a4519c699d5072/CFCU_Tagling-Display_2.png" data-mid="224939398" border="0" src="https://freight.cargo.site/w/1000/i/aabb44a48ca2a3469ae18fbd7e07a5556e88930fb7621cece9a4519c699d5072/CFCU_Tagling-Display_2.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/8a7b7c461f4acb473219d9b09dd8b279fa4b1fc6086b6b71eabbbbcc1663b8f9/CFCU_Color-Display.png" data-mid="224939399" border="0" src="https://freight.cargo.site/w/1000/i/8a7b7c461f4acb473219d9b09dd8b279fa4b1fc6086b6b71eabbbbcc1663b8f9/CFCU_Color-Display.png" /> An Accessible Banking Experience <img width="3840" height="4408" width_o="3840" height_o="4408" data-src="https://freight.cargo.site/t/original/i/67a2d1774d93c28030b061b658fd2156e64955aab823242db578b6ab6ecfb70c/Wireframe-Screen_1.png" data-mid="249263766" border="0" src="https://freight.cargo.site/w/1000/i/67a2d1774d93c28030b061b658fd2156e64955aab823242db578b6ab6ecfb70c/Wireframe-Screen_1.png" /> Wireframes Round 1 Users appreciated the progress bar at the top of the screen but were saddened it did not remain visible as you scrolled down. Users continued to scroll down and were distracted or overwhelmed by the preview of the following steps. Need to remove the previews and allow the information for the current step to be the focus. <img width="3840" height="6018" width_o="3840" height_o="6018" data-src="https://freight.cargo.site/t/original/i/cb9d055e8cbde523b1bc752fa580cd3d97a152b80693c2db1395fbcf0b5edf0c/Wireframe-Screen_2.png" data-mid="249263767" border="0" src="https://freight.cargo.site/w/1000/i/cb9d055e8cbde523b1bc752fa580cd3d97a152b80693c2db1395fbcf0b5edf0c/Wireframe-Screen_2.png" /> Wireframes Round 2 5/6 users felt like they could relate to at least 3 of the written responses. Spanish grammar, specifically when talking about financial practices, needed to be clarified. The help button was too hidden. Users were curious as to what kind of help they could receive over the phone if the one helping was unable to see the screen. 6/6 users suggested the help button should lead to a video call in which a representative could see their screen and provide detailed help. <img width="3840" height="3048" width_o="3840" height_o="3048" data-src="https://freight.cargo.site/t/original/i/15ee9a39ed0d8d4c8d394140d9e9ceeb21f710f1224d062f97ccb26505c04ed1/Wireframe-Screen_3.png" data-mid="249263765" border="0" src="https://freight.cargo.site/w/1000/i/15ee9a39ed0d8d4c8d394140d9e9ceeb21f710f1224d062f97ccb26505c04ed1/Wireframe-Screen_3.png" /> Wireframes Round 3 Users wanted to see a more personal page regarding who would be a part of their Accompaniment Group. Users questioned why they couldn’t connect with other family or friends who were part of the credit union. 4/6 users mentioned Facebook and Whatsapp as a reliable means of connecting with their family and friends. Final Website Experience <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ded9fd2f27cf48f39a17c4057c6ff86982b404eeba8dbd2101d4aab8cedbfcf5/Companion-FCU_Screens-Display.png" data-mid="224939396" border="0" src="https://freight.cargo.site/w/1000/i/ded9fd2f27cf48f39a17c4057c6ff86982b404eeba8dbd2101d4aab8cedbfcf5/Companion-FCU_Screens-Display.png" /> As new members make accounts and log-in online the priority is to get them into an Accompaniment Group. The onboarding slides highlight services and key features of the website to orient users to the new spaces and makes sure to point out the “Companion” specifically. Members attempting to sign-up for an Accompaniment Group will begin by receiving information on the purpose of the small group. Personal questions help identify where the user is financially and how comfortable they are with being a part of the group. Finally, users have a good deal of control over the members of their group, allowed to connect with fellow family and friends within the credit union or use Facebook and WhatsApp as a form to invite others in. Once a part of an Accompaniment Group, the services and features within Companion FCU are enhanced! Being a part of this group allows for members to receive the aid they require and begin the process of creating a generational impact. However, those that choose not to be a part of a small group can still make the most out of their experience through the transparency in our forms. Additionally, a video call feature allows users to get ‘face to face’ help, something Hispanic immigrants greatly appreciate. Budgeting tools seem to be used sparingly amongst Hispanic immigrants, so simplicity was key in creating this function. What stands out is the tips feature which gives guidance, even in small increments to those who struggle to improve their spending patterns.&nbsp; Banking Through Text Serving Low-Tech Users Four out of the six Hispanic immigrants that I interviewed shared feeling uncomfortable with using technology. This was in response to my question regarding online banking and banking apps. Their level of comfort was based off not being exposed to enough of these services and feeling inexperienced with using them, however many also shared being comfortable using a phone. Therefore, the best way to serve these users was with banking through text.&nbsp; <img width="2880" height="1540" width_o="2880" height_o="1540" data-src="https://freight.cargo.site/t/original/i/97b2c69b74e8755646282e8c91eb4ca34bc68381cd7edadbf6cd97e82f749ba2/CFCU_Bank-Text-Intro-Display.png" data-mid="224939410" border="0" src="https://freight.cargo.site/w/1000/i/97b2c69b74e8755646282e8c91eb4ca34bc68381cd7edadbf6cd97e82f749ba2/CFCU_Bank-Text-Intro-Display.png" /> Text Commands <img width="302" height="62" width_o="302" height_o="62" data-src="https://freight.cargo.site/t/original/i/83bc7e93daa5ad427fcc0a9a7eb6d8d7c93097f10ca129c947184cde89c50c8e/Mandatos.png" data-mid="224939403" border="0" src="https://freight.cargo.site/w/302/i/83bc7e93daa5ad427fcc0a9a7eb6d8d7c93097f10ca129c947184cde89c50c8e/Mandatos.png" /> Commands Receive a list of possible commands to send. <img width="244" height="62" width_o="244" height_o="62" data-src="https://freight.cargo.site/t/original/i/81c10b06e06a3ed5a2988ad0826f5e9ee13a5cfb2dd894d3c232582cf366368a/Balance.png" data-mid="224939402" border="0" src="https://freight.cargo.site/w/244/i/81c10b06e06a3ed5a2988ad0826f5e9ee13a5cfb2dd894d3c232582cf366368a/Balance.png" /> Balance View the balance of all accounts. <img width="594" height="62" width_o="594" height_o="62" data-src="https://freight.cargo.site/t/original/i/ce7734fc921c79d4c84e68b9c1c065c448d99a112c4bdd8cdde40dfcfc4ca321/Balance---Nombre.png" data-mid="224939401" border="0" src="https://freight.cargo.site/w/594/i/ce7734fc921c79d4c84e68b9c1c065c448d99a112c4bdd8cdde40dfcfc4ca321/Balance---Nombre.png" /> Balance + (Name) View the balance of a specific account by specifying its name. <img width="246" height="62" width_o="246" height_o="62" data-src="https://freight.cargo.site/t/original/i/f4a06d6527132993367eb7d3e1b0596e24c0054ec552f80020af00af6ae93d5f/Historia.png" data-mid="224939405" border="0" src="https://freight.cargo.site/w/246/i/f4a06d6527132993367eb7d3e1b0596e24c0054ec552f80020af00af6ae93d5f/Historia.png" /> History View the last five transactions of all accounts. <img width="596" height="62" width_o="596" height_o="62" data-src="https://freight.cargo.site/t/original/i/9e162e5f950c93235c0a38808742ecb2c1f4a67f0d86e41aa092d2e4dca39ded/Historia---Nombre.png" data-mid="224939404" border="0" src="https://freight.cargo.site/w/596/i/9e162e5f950c93235c0a38808742ecb2c1f4a67f0d86e41aa092d2e4dca39ded/Historia---Nombre.png" /> Histoy + (Name) View the last five transactions of a specific account by specifying its name. <img width="312" height="62" width_o="312" height_o="62" data-src="https://freight.cargo.site/t/original/i/15ac142bd52babb62cc2177528d9f941af5951ac99ab4ae0daf30aae89dd3d09/Transferir.png" data-mid="224939409" border="0" src="https://freight.cargo.site/w/312/i/15ac142bd52babb62cc2177528d9f941af5951ac99ab4ae0daf30aae89dd3d09/Transferir.png" /> Transfer Begin the process of transferring money between accounts. <img width="542" height="62" width_o="542" height_o="62" data-src="https://freight.cargo.site/t/original/i/572c447375c094f3367990db0c220348d86c488131ac91858e7df166138e0221/Envie-Documento.png" data-mid="224939406" border="0" src="https://freight.cargo.site/w/542/i/572c447375c094f3367990db0c220348d86c488131ac91858e7df166138e0221/Envie-Documento.png" /> Send Document Begin the process of ordering a mail in document.&nbsp; <img width="248" height="62" width_o="248" height_o="62" data-src="https://freight.cargo.site/t/original/i/fee995110d26a3b5971b622ba6097b351c9255810871842bf646a2c117e17c41/Congela.png" data-mid="224939407" border="0" src="https://freight.cargo.site/w/248/i/fee995110d26a3b5971b622ba6097b351c9255810871842bf646a2c117e17c41/Congela.png" /> Freeze Be safe and put a hold on any of your missing cards.&nbsp; <img width="142" height="62" width_o="142" height_o="62" data-src="https://freight.cargo.site/t/original/i/6339ce7b5b4003799e11f0d0c8f3e309d0d0d9ecce7c98df37f712484b08a9a7/Alto.png" data-mid="224939400" border="0" src="https://freight.cargo.site/w/142/i/6339ce7b5b4003799e11f0d0c8f3e309d0d0d9ecce7c98df37f712484b08a9a7/Alto.png" /> Stop Put an end to your bank through text experience. Mail Banking Mail banking has proven effective in the past with banks, before the implementation of technology, and is implemented in Companion FCU to serve low-tech users who are in need of filling out documents such as deposit slips, micro loan applications, and Companion FCU’s very own Accompaniment Group Application. Through text banking, users can request a form be mailed-in to their home and receive the necessary resources they need to return the filled-out form.&nbsp; <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/87d11afb73bd3f722114ca3c55378dc2d2d25fb4bee028e2262723d320925b59/CFCU_Mail-Out-Display.png" data-mid="224939411" border="0" src="https://freight.cargo.site/w/1000/i/87d11afb73bd3f722114ca3c55378dc2d2d25fb4bee028e2262723d320925b59/CFCU_Mail-Out-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/91159646d1f0a9c694497d7e83ff17103d351e0bf255819e9d8fad4542c44eed/CFCU_Mail-Out-Form-Display.png" data-mid="224939412" border="0" src="https://freight.cargo.site/w/1000/i/91159646d1f0a9c694497d7e83ff17103d351e0bf255819e9d8fad4542c44eed/CFCU_Mail-Out-Form-Display.png" /> What I LearnedA digital expereince will not always replace the impact of a personal experience. My experience with evangelization in the church was able to become the basis of my solution to bring about change in a community&nbsp; by accompanying users in a personal way and allowing the digital experience to be supplementary.&nbsp; Further Developement&nbsp; Expand the services that go beyond a digital experience and give greater access to the target audience. This includes, designig a physical space, ATM’s, and the use of mail banking. These additional touchpoints compliment the current solution and keep in mind the users who are low-tech and trust a physcial experience over a digital experience.&nbsp; &lt; Hipcamp <img width="323" height="360" width_o="323" height_o="360" data-src="https://freight.cargo.site/t/original/i/7cf0cfb3b7dc3bac5c112a64dd105d48f24f0b56ccd2925af12e53e427d52a96/Companion-FCU_Male-Head_2-03.png" data-mid="224939395" border="0" src="https://freight.cargo.site/w/323/i/7cf0cfb3b7dc3bac5c112a64dd105d48f24f0b56ccd2925af12e53e427d52a96/Companion-FCU_Male-Head_2-03.png" /> School Fuel &gt; https://andmeza.com/Illustrations Thu, 16 Jan 2025 23:26:38 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/Illustrations IllustrationsA variety of digital and physical illustrations and prints! Procrastination Sheets <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/989546dfee91d011720222b13f8d5065b111ef43a6b1a53e0694176f77146ff7/Procrastination-Sheets_Display.png" data-mid="224939433" border="0" src="https://freight.cargo.site/w/1000/i/989546dfee91d011720222b13f8d5065b111ef43a6b1a53e0694176f77146ff7/Procrastination-Sheets_Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/2bac7da204b1da6a87d582e6a3ac4169b4c14f9d85c26faa09903405ebcb9787/Procrastination-Sheets_Doodle-Display_1.png" data-mid="224939434" border="0" src="https://freight.cargo.site/w/1000/i/2bac7da204b1da6a87d582e6a3ac4169b4c14f9d85c26faa09903405ebcb9787/Procrastination-Sheets_Doodle-Display_1.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/99f2adc01e009e6c4341c631f5fcd58e0ca23ce25ee01a2b259c3ee8fdb3713e/Procrastination-Sheets_Doodle-Display_2.png" data-mid="224939435" border="0" src="https://freight.cargo.site/w/1000/i/99f2adc01e009e6c4341c631f5fcd58e0ca23ce25ee01a2b259c3ee8fdb3713e/Procrastination-Sheets_Doodle-Display_2.png" /> Digital illustrations created for The University Star’s Procrastination Activity Sheets, an activity sheet attached to their weekly digital newspapar. Ingenium <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/778d831821209c89e6d482fd18b9bf4f7f945ce1f4b1bd597ee7f97dc53eab6c/INGENIUM_Hero.png" data-mid="247086162" border="0" src="https://freight.cargo.site/w/1000/i/778d831821209c89e6d482fd18b9bf4f7f945ce1f4b1bd597ee7f97dc53eab6c/INGENIUM_Hero.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/25e695f4a5384751fc183767116537e1e397ea88f9a4acc9f78ff6081ac7c3f3/INGENIUM_Sketch-Pages_Display.png" data-mid="249299318" border="0" src="https://freight.cargo.site/w/1000/i/25e695f4a5384751fc183767116537e1e397ea88f9a4acc9f78ff6081ac7c3f3/INGENIUM_Sketch-Pages_Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ca302c9e9e6d81ef9097053e206b3be387bc34b4ca7f327a85758f9281112334/INGENIUM_Digital-Rough-Pages_Display.png" data-mid="249299311" border="0" src="https://freight.cargo.site/w/1000/i/ca302c9e9e6d81ef9097053e206b3be387bc34b4ca7f327a85758f9281112334/INGENIUM_Digital-Rough-Pages_Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/90f615d99c271af1f0fab7ef6b3e4afa902c62abeac82a27fb45318a36f3fb76/INGENIUM_Final-Pages_Display.png" data-mid="249299312" border="0" src="https://freight.cargo.site/w/1000/i/90f615d99c271af1f0fab7ef6b3e4afa902c62abeac82a27fb45318a36f3fb76/INGENIUM_Final-Pages_Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/edf00264da88d6fa3ac37b65c93048fb000838449be4c9a1d1e7d598ba0b657c/INGENIUM_Page-2-Close-Up.png" data-mid="249299316" border="0" src="https://freight.cargo.site/w/1000/i/edf00264da88d6fa3ac37b65c93048fb000838449be4c9a1d1e7d598ba0b657c/INGENIUM_Page-2-Close-Up.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/3b09f204cd59b3a8905d9b8b9160e09950b271d9903f961d7b20cea94249bc24/INGENIUM_Cover-Display.png" data-mid="249299310" border="0" src="https://freight.cargo.site/w/1000/i/3b09f204cd59b3a8905d9b8b9160e09950b271d9903f961d7b20cea94249bc24/INGENIUM_Cover-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/0f06062c1ade90080f1ea1937bf4588c25728473c4f6c4e56af923d9ff746aa1/INGENIUM_Spread-1-Display.png" data-mid="249299319" border="0" src="https://freight.cargo.site/w/1000/i/0f06062c1ade90080f1ea1937bf4588c25728473c4f6c4e56af923d9ff746aa1/INGENIUM_Spread-1-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/3d2ccd284b02c036f25402dc7ab64eea47194ee6c696ec775778b5cdd4d302d8/INGENIUM_Spread-2-Display.png" data-mid="249299320" border="0" src="https://freight.cargo.site/w/1000/i/3d2ccd284b02c036f25402dc7ab64eea47194ee6c696ec775778b5cdd4d302d8/INGENIUM_Spread-2-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/e6b093d2b4f5f5da3ee8d2f21d96c4713ffa0fd2a76a9222b571a63eade46e80/INGENIUM_Spread-3-Display.png" data-mid="249299321" border="0" src="https://freight.cargo.site/w/1000/i/e6b093d2b4f5f5da3ee8d2f21d96c4713ffa0fd2a76a9222b571a63eade46e80/INGENIUM_Spread-3-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/37a95af1d1fbf28b7a64fe22b12ac23cae3925d69ca3e5c035628b9dac6c3503/INGENIUM_Spread-4-Display.png" data-mid="249299322" border="0" src="https://freight.cargo.site/w/1000/i/37a95af1d1fbf28b7a64fe22b12ac23cae3925d69ca3e5c035628b9dac6c3503/INGENIUM_Spread-4-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/c34e60ae55cb3dd6c5b947b85fe791da96bf14e1e8c476529e9f2ff3e954f6b2/INGENIUM_Spread-5-Display.png" data-mid="249299323" border="0" src="https://freight.cargo.site/w/1000/i/c34e60ae55cb3dd6c5b947b85fe791da96bf14e1e8c476529e9f2ff3e954f6b2/INGENIUM_Spread-5-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/ae2610bbe84f9f53b86046f3f848917fa7ff6030041bdf6990909dd4fb123562/INGENIUM_Spread-8-Display.png" data-mid="249299326" border="0" src="https://freight.cargo.site/w/1000/i/ae2610bbe84f9f53b86046f3f848917fa7ff6030041bdf6990909dd4fb123562/INGENIUM_Spread-8-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/b39e71008251490bf65e65961b67c9356fefd2f46fcc250d3f1c2fbf62720144/INGENIUM_Spread-6-Display.png" data-mid="249299324" border="0" src="https://freight.cargo.site/w/1000/i/b39e71008251490bf65e65961b67c9356fefd2f46fcc250d3f1c2fbf62720144/INGENIUM_Spread-6-Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/60d31d134d7c2c4aac2c7478730b2f5abd51ec8e81759e23c2576204af78d3c0/INGENIUM_Spread-7_Display.png" data-mid="249299325" border="0" src="https://freight.cargo.site/w/1000/i/60d31d134d7c2c4aac2c7478730b2f5abd51ec8e81759e23c2576204af78d3c0/INGENIUM_Spread-7_Display.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/5ae4117bb1b7dc8f081cd2cfbf181fb4dead1ca8cff1539ff8c0cb1ca8f0900d/INGENIUM_Back-Cover-Display.png" data-mid="249299309" border="0" src="https://freight.cargo.site/w/1000/i/5ae4117bb1b7dc8f081cd2cfbf181fb4dead1ca8cff1539ff8c0cb1ca8f0900d/INGENIUM_Back-Cover-Display.png" /> A digital comic later printed as a 2-color RISO print. Marsh Jeans <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/6473b37bf679b8e6a68555185bd57da3f830b8400321a6ecff01846b713c697a/Marsh-Jeans_Hero.png" data-mid="224939420" border="0" src="https://freight.cargo.site/w/1000/i/6473b37bf679b8e6a68555185bd57da3f830b8400321a6ecff01846b713c697a/Marsh-Jeans_Hero.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/509fb7851491a60ba580b8d8bea97ce7ea73010c370adc748b42142b0b78c658/Img_1.png" data-mid="224939437" border="0" src="https://freight.cargo.site/w/720/i/509fb7851491a60ba580b8d8bea97ce7ea73010c370adc748b42142b0b78c658/Img_1.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/94eac9d40add08b8f01f1fc72804c7257cb851cf9f9951fe577add14090f4c81/Img_2.png" data-mid="224939438" border="0" src="https://freight.cargo.site/w/720/i/94eac9d40add08b8f01f1fc72804c7257cb851cf9f9951fe577add14090f4c81/Img_2.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/4f231e61da89ff3a59fb3c7b731131a0d477326caef65c5ad60e7c969a86a835/Img_3.png" data-mid="224939440" border="0" src="https://freight.cargo.site/w/720/i/4f231e61da89ff3a59fb3c7b731131a0d477326caef65c5ad60e7c969a86a835/Img_3.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/f7c6395c128fe7cc7a2cc971fe90dfa7968682f5f15d36c7fe17875e13f082f9/Img_4.png" data-mid="224939441" border="0" src="https://freight.cargo.site/w/720/i/f7c6395c128fe7cc7a2cc971fe90dfa7968682f5f15d36c7fe17875e13f082f9/Img_4.png" /> Pencil and ink with quill. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c9c63ad110530425470fb75d42adefe6df08f01589debe16eec6407e025f095/Img_2.png" data-mid="224939427" border="0" src="https://freight.cargo.site/w/1000/i/9c9c63ad110530425470fb75d42adefe6df08f01589debe16eec6407e025f095/Img_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce51ce44f26c591f793664db51cb5a31520d1262e9262f27c792fcbeb0d36951/Img_3.png" data-mid="224939428" border="0" src="https://freight.cargo.site/w/1000/i/ce51ce44f26c591f793664db51cb5a31520d1262e9262f27c792fcbeb0d36951/Img_3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8513968e5e5153e3cc8dd996d2143a5cf67ed2f9e7e1eab7b7a6fce0702f5d0f/Img_4.png" data-mid="224939429" border="0" src="https://freight.cargo.site/w/1000/i/8513968e5e5153e3cc8dd996d2143a5cf67ed2f9e7e1eab7b7a6fce0702f5d0f/Img_4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a48ddd2c1c8646a388c45fe9decc05018209e3217d56bfa0667c6d3430a2cb6e/Img_5.png" data-mid="224939430" border="0" src="https://freight.cargo.site/w/1000/i/a48ddd2c1c8646a388c45fe9decc05018209e3217d56bfa0667c6d3430a2cb6e/Img_5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/866bd08609f01d830be042c1f4a4afc978f0e15d00e607730e3b7b8b66a7adcc/Img_6.png" data-mid="224939431" border="0" src="https://freight.cargo.site/w/1000/i/866bd08609f01d830be042c1f4a4afc978f0e15d00e607730e3b7b8b66a7adcc/Img_6.png" /> 3-color RISO print. BlockHead <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/bbbf7d6b8d65f4d64cbb5e561a1c3525f7bffbc240baf3321ad7f2953dc4313a/Blockhead-Comic_1.png" data-mid="224939417" border="0" src="https://freight.cargo.site/w/1000/i/bbbf7d6b8d65f4d64cbb5e561a1c3525f7bffbc240baf3321ad7f2953dc4313a/Blockhead-Comic_1.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/2b55454fab4ef99f89d1c2ceddb7190313b50c106269ba5ee517f1f0a340e4c5/Blockhead-Comic_2.png" data-mid="224939418" border="0" src="https://freight.cargo.site/w/1000/i/2b55454fab4ef99f89d1c2ceddb7190313b50c106269ba5ee517f1f0a340e4c5/Blockhead-Comic_2.png" /> <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/3411da4fc66b40c02f2257e170664957feb5fc0ec14e52fab332bfcaa660aefd/Blockhead-Comic_3.png" data-mid="224939419" border="0" src="https://freight.cargo.site/w/1000/i/3411da4fc66b40c02f2257e170664957feb5fc0ec14e52fab332bfcaa660aefd/Blockhead-Comic_3.png" /> Pencil and ink with quill. Bug Comic<img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/249358f2e728f498bfcbe593887bc87879a2aba1e64c061d8b6a185ded2c5115/Bug-Comic_Display.png" data-mid="224939436" border="0" src="https://freight.cargo.site/w/1000/i/249358f2e728f498bfcbe593887bc87879a2aba1e64c061d8b6a185ded2c5115/Bug-Comic_Display.png" /> Pencil and ink with quill. National Parks Roadtrip <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0595919fad3231da77457e9647ee3f8aca1a34890143012f6b7e56ae8128755b/National-Parks-Roadtrip_Arches.png" data-mid="224939413" border="0" alt="Arches National Park" data-caption="Arches National Park" src="https://freight.cargo.site/w/1000/i/0595919fad3231da77457e9647ee3f8aca1a34890143012f6b7e56ae8128755b/National-Parks-Roadtrip_Arches.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a621ef6ca49d3a2b0cc48238ed5ab428980b61bbfdf462de9a0b0ad694325430/National-Parks-Roadtrip_Bryce-Canyon.png" data-mid="224939414" border="0" alt="Bryce Canyon National Park" data-caption="Bryce Canyon National Park" src="https://freight.cargo.site/w/1000/i/a621ef6ca49d3a2b0cc48238ed5ab428980b61bbfdf462de9a0b0ad694325430/National-Parks-Roadtrip_Bryce-Canyon.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31dc266fd6aea97c01bacad64a8c704891b36501a805516ada4f5dde940e94db/National-Parks-Roadtrip_Zion.png" data-mid="224939416" border="0" alt="Zion National Park" data-caption="Zion National Park" src="https://freight.cargo.site/w/1000/i/31dc266fd6aea97c01bacad64a8c704891b36501a805516ada4f5dde940e94db/National-Parks-Roadtrip_Zion.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e5a683b255726e8f196e406f19798b92fd36eeee162bae894024475374f6bc7/National-Parks-Roadtrip_Grand-Canyon.png" data-mid="224939415" border="0" alt="Grand Canyon National Park" data-caption="Grand Canyon National Park" src="https://freight.cargo.site/w/1000/i/8e5a683b255726e8f196e406f19798b92fd36eeee162bae894024475374f6bc7/National-Parks-Roadtrip_Grand-Canyon.png" /> Colored marker. An Eerie Sight <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/d88d10c372ff9b088a7cdc980500fafe1e3a7d421fadf09c61c3c641ce14d78d/An-Eerie-Sight_1.png" data-mid="224939422" border="0" alt="Final Print" data-caption="Final Print" src="https://freight.cargo.site/w/720/i/d88d10c372ff9b088a7cdc980500fafe1e3a7d421fadf09c61c3c641ce14d78d/An-Eerie-Sight_1.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/fd896775c1e29b69218706d9e4519bd440ea28990ea2f211bd12a0ddbb4d0941/An-Eerie-Sight_2.png" data-mid="224939425" border="0" alt="Original Color Sketch" data-caption="Original Color Sketch" src="https://freight.cargo.site/w/720/i/fd896775c1e29b69218706d9e4519bd440ea28990ea2f211bd12a0ddbb4d0941/An-Eerie-Sight_2.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/7925a83376191775585b00ac8b0f7b9b6be7655870a3782bb74304a393c9f7f1/An-Eerie-Sight_3.png" data-mid="224939423" border="0" alt="First Color Layer" data-caption="First Color Layer" src="https://freight.cargo.site/w/720/i/7925a83376191775585b00ac8b0f7b9b6be7655870a3782bb74304a393c9f7f1/An-Eerie-Sight_3.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/c5cfe3a6faa42acf1e30c53ee25139a9f7a118cce1921d72998bc2ecc18df8b2/An-Eerie-Sight_4.png" data-mid="224939426" border="0" alt="Second Color Layer" data-caption="Second Color Layer" src="https://freight.cargo.site/w/720/i/c5cfe3a6faa42acf1e30c53ee25139a9f7a118cce1921d72998bc2ecc18df8b2/An-Eerie-Sight_4.png" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/052c21b59025638e295e5b2ebf3339f234397fa45c3f69c6a49177f1728a11b6/An-Eerie-Sight_5.png" data-mid="224939424" border="0" alt="Third Color Layer" data-caption="Third Color Layer" src="https://freight.cargo.site/w/720/i/052c21b59025638e295e5b2ebf3339f234397fa45c3f69c6a49177f1728a11b6/An-Eerie-Sight_5.png" /> 4-color reduction linocut. Shrine of the Holy Family <img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4dd965913322e1fbb4995d0ee2cff750cba5c6740a21e65581152ec59b05c2f8/Scan_Shrine-of-the-Holy-Family_1.jpg" data-mid="249299344" border="0" src="https://freight.cargo.site/w/1000/i/4dd965913322e1fbb4995d0ee2cff750cba5c6740a21e65581152ec59b05c2f8/Scan_Shrine-of-the-Holy-Family_1.jpg" /> 4-color reduction linocut. An Intimate Moment <img width="1440" height="770" width_o="1440" height_o="770" data-src="https://freight.cargo.site/t/original/i/bc52a4a15b383a5fef69624e1799a350809006ac414b1d49b544a3e1381c9b93/An-Intimate-Moment_Portfolio-Banner.png" data-mid="224939432" border="0" src="https://freight.cargo.site/w/1000/i/bc52a4a15b383a5fef69624e1799a350809006ac414b1d49b544a3e1381c9b93/An-Intimate-Moment_Portfolio-Banner.png" /> Charcoal. https://andmeza.com/About-Me Thu, 16 Jan 2025 23:26:39 +0000 Andres Meza: Visual Designer and Illustrator https://andmeza.com/About-Me <img width="3400" height="5110" width_o="3400" height_o="5110" data-src="https://freight.cargo.site/t/original/i/a861f1c1207255059054e2427583f48ef48d99ef066b90d7c11f5f7d294eba3d/Long_Professional-Headshot.jpg" data-mid="225004507" border="0" src="https://freight.cargo.site/w/1000/i/a861f1c1207255059054e2427583f48ef48d99ef066b90d7c11f5f7d294eba3d/Long_Professional-Headshot.jpg" /> ANDRES MEZA Based in San Antonio, Texas. Every design has a story to tell. I've been a storyteller for as long as I can remember. Whether I was sharing jokes or recounting personal experiences, I loved finding ways to connect with people and communicate something meaningful. For years, I viewed storytelling, drawing, and creativity as separate interests. Eventually, I realized they all belonged together, leading me to the world of design. Through my work, I hope to create designs that help ideas resonate with the people they're meant to reach. By combining design, illustration, and creative problem-solving, I strive to craft visual experiences that are thoughtful, engaging, and human-centered. I believe the best design doesn't just look good—it communicates clearly, sparks emotion, and inspires action. When I'm not designing or drawing, you can find me hanging out with friends in my local faith group, battling on Super Smash Bros, riding my bike or going for a run. Résumé&nbsp; |&nbsp; andmeza014@gmail.com&nbsp; Find out what I’ve been up to these last four years: FOCUS